The U.S. sexual health and intimate wellness category is expanding beyond traditional formulations, driven by growing consumer interest in holistic approaches that integrate hormonal balance, metabolic health, emotional wellbeing, and quality of life. Consumers are increasingly seeking natural, science-backed nutritional solutions that support sexual wellness as part of overall health.

This Consumer Trends & Insights Report explores key consumer motivations, unmet needs, and emerging trends within the sexual health segment. The report provides strategic insights to support the development, positioning, and commercialization of Gyneos®-based formulations aligned with evolving expectations in the U.S. dietary supplement market.

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