Active consumers are increasingly focused on maintaining physical performance, mobility, and recovery over the long term rather than optimizing short-term athletic output. Strength, resilience, and functional capacity are becoming central to active lifestyles across a wide age range.

This report explores how sport and active nutrition is evolving toward sustainable performance and healthy aging. It provides strategic insights into how Agelity® aligns with formulations positioned around physical resilience, recovery, and long-term functional performance.

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