The U.S. cognitive performance category is increasingly influenced by consumer interest in stable energy, mental focus, and reduced sugar intake. As awareness grows around the impact of glycemic fluctuations on concentration and mental clarity, consumers are seeking nutrition solutions that support cognitive performance without the highs and crashes associated with traditional sugars.
This Consumer Trends & Insights Report examines key consumer motivations, behavioral shifts, and emerging trends within the cognitive performance segment. The report provides strategic insights to support the development and positioning of Innosweet®-based formulations that align mental energy, cognitive support, and healthier sweetening strategies in the U.S. dietary supplement and functional food markets.